Tag: startup

Tag: startup

The corporate world is always somehow logical, but often still very stupid and unefficient.The 4 major Learnings from my B2B Marketing Research StartupIn 2014, we tested the first version of our market research software Placedise. We've learned a lot, but here are the most obvious, still irritating things.
Placedise - Story of a failed Startup.My full Movie-like Founder StoryIn 2014, I founded my startup Placedise. It failed as a company, but came with a crazy adventure. This is the more or less complete story.
Removing the CMO or CPO role can be a big punch.Kill the CMO + CPOA modern digital CMO needs to know tech, while a tech CPO needs to connect marketing with development. This leads to huge and expensive overlaps, not to mention that they often do the same.
A man whose face is distorted by adhesive tape, illustrating how fixing stuff with somehow official tools can lead to unwanted results.Why going lean is dangerous! Be smart instead.Nowadays, people talk a lot about doing business right. One of the catchy buzzwords there is “lean” or “lean startup”. Why to be careful here...
An image of police cops, analyzing some statistics while arresting a criminal.Predictive Analytics - more success with statisticsLearn how predictive analytics uses big data and statistics to forecast future events, improve decision-making, and drive success.