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A CMO in today's world needs to also wear a tech hat. Why a modern CMO needs to be a Social Tech Guy The CMO is said to be the guy managing advertising. This stereotype becomes a huge burden for those trying to deliver, what's behind the job description.
A man whose face is distorted by adhesive tape, illustrating how fixing stuff with somehow official tools can lead to unwanted results. Why going lean is dangerous! Be smart instead. Nowadays, people talk a lot about doing business right. One of the catchy buzzwords there is “lean” or “lean startup”. Why to be careful here...