Tag: cmo

Tag: cmo

Removing the CMO or CPO role can be a big punch.Kill the CMO + CPOA modern digital CMO needs to know tech, while a tech CPO needs to connect marketing with development. This leads to huge and expensive overlaps, not to mention that they often do the same.
A CMO in today's world needs to also wear a tech hat.Why a modern CMO needs to be a Social Tech GuyThe CMO is said to be the guy managing advertising. This stereotype becomes a huge burden for those trying to deliver, what's behind the job description.