Category: User Experience | Building winning digital products.

Category: User Experience

Category: User Experience

A designer, drafting some highly complex website on a big tablet.

Why you should always aim for high-fidelity mockups Why you should always aim for high-fidelity mockups You might use wireframes for initial product concepts and ideas. Learn why and when you need to switch to high-fidelity mockups instead!

Random people standing in line in front of a bakery, forming a strange pattern.

What waiting in line can tell us about user behavior What waiting in line can tell us about user behavior Observing the physical world and the people within, can teach us a lot about user behavior and experience. How to use this in digital product design.

Shopping Brain.

The Illusion of Free Will or Why Marketing works The Illusion of Free Will or Why Marketing works Free will is an illusion and that is why marketing and advertising work. Who understands and accepts it benefits from this information! The science behind.

A man prefering an old beetle over a new audi coupe.

Mind the Hidden User Journey Mind the Hidden User Journey Sometime you have a great product, smooth process, but users struggle with something completely else. Learn more and start spotting this hidden step!