Category: Strategy

Category: Strategy

Two managers in front of a complex project plan. Individual Software Development vs. Tooling Configuration Digital Products. From scratch or using existing things. The most important question after "Make or Buy"! Learn how to handle it as a business manager.
A woman working on her laptop inside a big server room PaaS vs. IaaS vs. running your own Server Network Cloud offerings can be expensive, but not everybody can efficiently manage his own server. It depends. This articles uncovers the right approach.
Some magicians, trying to control the shoppers in a shopping mall About the 4 Myths of Online Targeting You work with Performance Marketing at a brand, not an agency? Welcome to a short, critical online targeting fact check.
A business holy grail. The new old Holy Grail of Marketing Targeting With new regulations, like the GDPR or CCPA, targeting and tracking users became extremely difficult. Let's remember some marketing basics to do better.
A business woman leaning back to back with a very casual guy The Real Big Difference Between B2C and B2B Product Management Understand the key difference between B2C and B2B product management: while B2C focuses on people, B2B must consider both people and process.
Removing the CMO or CPO role can be a big punch. Kill the CMO + CPO A modern digital CMO needs to know tech, while a tech CPO needs to connect marketing with development. This leads to huge and expensive overlaps, not to mention that they often do the same.
A CMO in today's world needs to also wear a tech hat. Why a modern CMO needs to be a Social Tech Guy The CMO is said to be the guy managing advertising. This stereotype becomes a huge burden for those trying to deliver, what's behind the job description.
An image of police cops, analyzing some statistics while arresting a criminal. Predictive Analytics - more success with statistics Learn how predictive analytics uses big data and statistics to forecast future events, improve decision-making, and drive success.