Overview
Category: Product Management

Category: Product Management

Two managers in front of a complex project plan. Individual Software Development vs. Tooling Configuration Digital Products. From scratch or using existing things. The most important question after "Make or Buy"! Learn how to handle it as a business manager.
A skyscraper being build with tons of cranes and machines Agile or Waterfall with External Development Teams Learn more about how to work with external development teams and if you should prefer AGILE or WATERFALL methods. This is for business managers/consultants.
A designer, drafting some highly complex website on a big tablet. Why you should always aim for high-fidelity mockups You might use wireframes for initial product concepts and ideas. Learn why and when you need to switch to high-fidelity mockups instead!
Random people standing in line in front of a bakery, forming a strange pattern. What waiting in line can tell us about user behavior Observing the physical world and the people within, can teach us a lot about user behavior and experience. How to use this in digital product design.
Simply stop. Stop the Product Manager Title Bullshit Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT.
A business woman leaning back to back with a very casual guy The Real Big Difference Between B2C and B2B Product Management Understand the key difference between B2C and B2B product management: while B2C focuses on people, B2B must consider both people and process.
A man prefering an old beetle over a new audi coupe. Mind the Hidden User Journey Sometime you have a great product, smooth process, but users struggle with something completely else. Learn more and start spotting this hidden step!
A product manager trying to write code and explaining it to a group of annoyed developers. Why Learning Code Can Make You A Better Product Manager Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT.
A man producing a blog post with a mysterious machine. Beyond Programmatic Buying There Is Programmatic Creation The future of advertising is Programmatic Creation, optimizing ads for target audiences using data and smart algorithms for better efficiency.
A man whose face is distorted by adhesive tape, illustrating how fixing stuff with somehow official tools can lead to unwanted results. Why going lean is dangerous! Be smart instead. Nowadays, people talk a lot about doing business right. One of the catchy buzzwords there is “lean” or “lean startup”. Why to be careful here...