Overview
Category: Product Management
Category: Product Management
Individual Software Development vs. Tooling Configuration
Individual Software Development vs. Tooling Configuration
Digital Products. From scratch or using existing things. The most important question after "Make or Buy"! Learn how to handle it as a business manager.
8 min read
Agile or Waterfall with External Development Teams
Agile or Waterfall with External Development Teams
Learn more about how to work with external development teams and if you should prefer AGILE or WATERFALL methods. This is for business managers/consultants.
7 min read
Why you should always aim for high-fidelity mockups
Why you should always aim for high-fidelity mockups
You might use wireframes for initial product concepts and ideas. Learn why and when you need to switch to high-fidelity mockups instead!
6 min read
What waiting in line can tell us about user behavior
What waiting in line can tell us about user behavior
Observing the physical world and the people within, can teach us a lot about user behavior and experience. How to use this in digital product design.
5 min read
Stop the Product Manager Title Bullshit
Stop the Product Manager Title Bullshit
Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT.
6 min read
The Real Big Difference Between B2C and B2B Product Management
The Real Big Difference Between B2C and B2B Product Management
Understand the key difference between B2C and B2B product management: while B2C focuses on people, B2B must consider both people and process.
7 min read
Mind the Hidden User Journey
Mind the Hidden User Journey
Sometime you have a great product, smooth process, but users struggle with something completely else. Learn more and start spotting this hidden step!
3 min read
Why Learning Code Can Make You A Better Product Manager
Why Learning Code Can Make You A Better Product Manager
Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT.
7 min read
Beyond Programmatic Buying There Is Programmatic Creation
Beyond Programmatic Buying There Is Programmatic Creation
The future of advertising is Programmatic Creation, optimizing ads for target audiences using data and smart algorithms for better efficiency.
4 min read
Why going lean is dangerous! Be smart instead.
Why going lean is dangerous! Be smart instead.
Nowadays, people talk a lot about doing business right. One of the catchy buzzwords there is “lean” or “lean startup”. Why to be careful here...
5 min read
Select your Language:
English
current one
Deutsch
Not translated