Category: Marketing

Category: Marketing

The corporate world is always somehow logical, but often still very stupid and unefficient. The 4 major Learnings from my B2B Marketing Research Startup In 2014, we tested the first version of our market research software Placedise. We've learned a lot, but here are the most obvious, still irritating things.
Shopping Brain. The Illusion of Free Will or Why Marketing works Free will is an illusion and that is why marketing and advertising work. Who understands and accepts it benefits from this information! The science behind.
Some magicians, trying to control the shoppers in a shopping mall About the 4 Myths of Online Targeting You work with Performance Marketing at a brand, not an agency? Welcome to a short, critical online targeting fact check.
A business holy grail. The new old Holy Grail of Marketing Targeting With new regulations, like the GDPR or CCPA, targeting and tracking users became extremely difficult. Let's remember some marketing basics to do better.
Removing the CMO or CPO role can be a big punch. Kill the CMO + CPO A modern digital CMO needs to know tech, while a tech CPO needs to connect marketing with development. This leads to huge and expensive overlaps, not to mention that they often do the same.
A CMO in today's world needs to also wear a tech hat. Why a modern CMO needs to be a Social Tech Guy The CMO is said to be the guy managing advertising. This stereotype becomes a huge burden for those trying to deliver, what's behind the job description.
A man producing a blog post with a mysterious machine. Beyond Programmatic Buying There Is Programmatic Creation The future of advertising is Programmatic Creation, optimizing ads for target audiences using data and smart algorithms for better efficiency.
An image of police cops, analyzing some statistics while arresting a criminal. Predictive Analytics - more success with statistics Learn how predictive analytics uses big data and statistics to forecast future events, improve decision-making, and drive success.