Overview
Category: Management

Category: Management

Two managers in front of a complex project plan. Individual Software Development vs. Tooling Configuration Digital Products. From scratch or using existing things. The most important question after "Make or Buy"! Learn how to handle it as a business manager.
A skyscraper being build with tons of cranes and machines Agile or Waterfall with External Development Teams Learn more about how to work with external development teams and if you should prefer AGILE or WATERFALL methods. This is for business managers/consultants.
The corporate world is always somehow logical, but often still very stupid and unefficient. The 4 major Learnings from my B2B Marketing Research Startup In 2014, we tested the first version of our market research software Placedise. We've learned a lot, but here are the most obvious, still irritating things.
Placedise — Story of a failed Startup. My full Movie-like Founder Story In 2014, I founded my startup Placedise. It failed as a company, but came with a crazy adventure. This is the more or less complete story.
A woman working on her laptop inside a big server room PaaS vs. IaaS vs. running your own Server Network Cloud offerings can be expensive, but not everybody can efficiently manage his own server. It depends. This articles uncovers the right approach.
Removing the CMO or CPO role can be a big punch. Kill the CMO + CPO A modern digital CMO needs to know tech, while a tech CPO needs to connect marketing with development. This leads to huge and expensive overlaps, not to mention that they often do the same.
A product manager trying to write code and explaining it to a group of annoyed developers. Why Learning Code Can Make You A Better Product Manager Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT.
A CMO in today's world needs to also wear a tech hat. Why a modern CMO needs to be a Social Tech Guy The CMO is said to be the guy managing advertising. This stereotype becomes a huge burden for those trying to deliver, what's behind the job description.
A man whose face is distorted by adhesive tape, illustrating how fixing stuff with somehow official tools can lead to unwanted results. Why going lean is dangerous! Be smart instead. Nowadays, people talk a lot about doing business right. One of the catchy buzzwords there is “lean” or “lean startup”. Why to be careful here...