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Blog: Page 2

Blog: Page 2

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A business holy grail. The new old Holy Grail of Marketing Targeting With new regulations, like the GDPR or CCPA, targeting and tracking users became extremely difficult. Let's remember some marketing basics to do better.
A business woman leaning back to back with a very casual guy The Real Big Difference Between B2C and B2B Product Management Understand the key difference between B2C and B2B product management: while B2C focuses on people, B2B must consider both people and process.
A man prefering an old beetle over a new audi coupe. Mind the Hidden User Journey Sometime you have a great product, smooth process, but users struggle with something completely else. Learn more and start spotting this hidden step!
Removing the CMO or CPO role can be a big punch. Kill the CMO + CPO A modern digital CMO needs to know tech, while a tech CPO needs to connect marketing with development. This leads to huge and expensive overlaps, not to mention that they often do the same.
A product manager trying to write code and explaining it to a group of annoyed developers. Why Learning Code Can Make You A Better Product Manager Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT.
A CMO in today's world needs to also wear a tech hat. Why a modern CMO needs to be a Social Tech Guy The CMO is said to be the guy managing advertising. This stereotype becomes a huge burden for those trying to deliver, what's behind the job description.
A man producing a blog post with a mysterious machine. Beyond Programmatic Buying There Is Programmatic Creation The future of advertising is Programmatic Creation, optimizing ads for target audiences using data and smart algorithms for better efficiency.
A man whose face is distorted by adhesive tape, illustrating how fixing stuff with somehow official tools can lead to unwanted results. Why going lean is dangerous! Be smart instead. Nowadays, people talk a lot about doing business right. One of the catchy buzzwords there is “lean” or “lean startup”. Why to be careful here...
An image of police cops, analyzing some statistics while arresting a criminal. Predictive Analytics — more success with statistics Learn how predictive analytics uses big data and statistics to forecast future events, improve decision-making, and drive success.