To the Main Page
Blog: Page 2
Blog: Page 2
by Category
by Tag
1
2
The new old Holy Grail of Marketing Targeting
The new old Holy Grail of Marketing Targeting
With new regulations, like the GDPR or CCPA, targeting and tracking users became extremely difficult. Let's remember some marketing basics to do better.
8 min read
The Real Big Difference Between B2C and B2B Product Management
The Real Big Difference Between B2C and B2B Product Management
Understand the key difference between B2C and B2B product management: while B2C focuses on people, B2B must consider both people and process.
7 min read
Mind the Hidden User Journey
Mind the Hidden User Journey
Sometime you have a great product, smooth process, but users struggle with something completely else. Learn more and start spotting this hidden step!
3 min read
Kill the CMO + CPO
Kill the CMO + CPO
A modern digital CMO needs to know tech, while a tech CPO needs to connect marketing with development. This leads to huge and expensive overlaps, not to mention that they often do the same.
5 min read
Why Learning Code Can Make You A Better Product Manager
Why Learning Code Can Make You A Better Product Manager
Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT.
7 min read
Why a modern CMO needs to be a Social Tech Guy
Why a modern CMO needs to be a Social Tech Guy
The CMO is said to be the guy managing advertising. This stereotype becomes a huge burden for those trying to deliver, what's behind the job description.
5 min read
Beyond Programmatic Buying There Is Programmatic Creation
Beyond Programmatic Buying There Is Programmatic Creation
The future of advertising is Programmatic Creation, optimizing ads for target audiences using data and smart algorithms for better efficiency.
4 min read
Why going lean is dangerous! Be smart instead.
Why going lean is dangerous! Be smart instead.
Nowadays, people talk a lot about doing business right. One of the catchy buzzwords there is “lean” or “lean startup”. Why to be careful here...
5 min read
Predictive Analytics — more success with statistics
Predictive Analytics — more success with statistics
Learn how predictive analytics uses big data and statistics to forecast future events, improve decision-making, and drive success.
5 min read
1
2
Select your Language:
English
current one
Deutsch
Not translated