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Two managers in front of a complex project plan. Individual Software Development vs. Tooling Configuration Digital Products. From scratch or using existing things. The most important question after "Make or Buy"! Learn how to handle it as a business manager.
A skyscraper being build with tons of cranes and machines Agile or Waterfall with External Development Teams Learn more about how to work with external development teams and if you should prefer AGILE or WATERFALL methods. This is for business managers/consultants.
A designer, drafting some highly complex website on a big tablet. Why you should always aim for high-fidelity mockups You might use wireframes for initial product concepts and ideas. Learn why and when you need to switch to high-fidelity mockups instead!
The corporate world is always somehow logical, but often still very stupid and unefficient. The 4 major Learnings from my B2B Marketing Research Startup In 2014, we tested the first version of our market research software Placedise. We've learned a lot, but here are the most obvious, still irritating things.
Placedise — Story of a failed Startup. My full Movie-like Founder Story In 2014, I founded my startup Placedise. It failed as a company, but came with a crazy adventure. This is the more or less complete story.
A woman working on her laptop inside a big server room PaaS vs. IaaS vs. running your own Server Network Cloud offerings can be expensive, but not everybody can efficiently manage his own server. It depends. This articles uncovers the right approach.
Random people standing in line in front of a bakery, forming a strange pattern. What waiting in line can tell us about user behavior Observing the physical world and the people within, can teach us a lot about user behavior and experience. How to use this in digital product design.
Shopping Brain. The Illusion of Free Will or Why Marketing works Free will is an illusion and that is why marketing and advertising work. Who understands and accepts it benefits from this information! The science behind.
Simply stop. Stop the Product Manager Title Bullshit Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT.
Some magicians, trying to control the shoppers in a shopping mall About the 4 Myths of Online Targeting You work with Performance Marketing at a brand, not an agency? Welcome to a short, critical online targeting fact check.