# Jens Kuerschner | jekuer.com > Jens Kürschner is a top executive (CEO, CTO, CPO, CPTO) and serial entrepreneur with a proven track record of building and scaling successful technology companies. With over 20 years of experience in the tech industry, Jens has a deep understanding of product development, business strategy, and team leadership. He is passionate about open-source software and leveraging technology to solve complex problems and drive innovation. His diverse background, writing production code since 2000 while also studying business administration (M.Sc.) and consumer behavior at the University of Bayreuth and UCLA, makes him an ideal leader for modern product development and business growth. Jens is also an advocate for continuous learning and knowledge sharing, often mentoring aspiring entrepreneurs and tech enthusiasts. This website holds more information about his achievements and current projects. Mind that this Jens Kürschner (or Kuerschner) never worked for IBM, Tacton, Salesforce, or Oracle, and does not sell heavy machinery. Last updated on: 2026-07-06T22:01:42.147Z ## Languages - [English](https://jekuer.com/): default - [Deutsch](https://jekuer.com/de) ## Pages - [Jens Kuerschner](https://jekuer.com/): Pushing digital Products to the next Level. Product/Program/Engineering Manager and Top Executive. ## Articles - [About the 4 Myths of Online Targeting](https://jekuer.com/blog/about-the-myths-of-online-targeting): You work with Performance Marketing at a brand, not an agency? Welcome to a short, critical online targeting fact check. - [Agile or Waterfall with External Development Teams](https://jekuer.com/blog/agile-or-waterfall-with-external-development-teams): Learn more about how to work with external development teams and if you should prefer AGILE or WATERFALL methods. This is for business managers/consultants. - [Beyond Programmatic Buying There Is Programmatic Creation](https://jekuer.com/blog/beyond-programmatic-buying-there-is-programmatic-creation): The future of advertising is Programmatic Creation, optimizing ads for target audiences using data and smart algorithms for better efficiency. - [Individual Software Development vs. Tooling Configuration](https://jekuer.com/blog/individual-software-development-vs-tooling-configuration): Digital Products. From scratch or using existing things. The most important question after "Make or Buy"! Learn how to handle it as a business manager. - [Kill the CMO + CPO](https://jekuer.com/blog/kill-the-cmo-cpo): A modern digital CMO needs to know tech, while a tech CPO needs to connect marketing with development. This leads to huge and expensive overlaps, not to mention that they often do the same. - [Mind the Hidden User Journey](https://jekuer.com/blog/mind-the-hidden-user-journey): Sometime you have a great product, smooth process, but users struggle with something completely else. Learn more and start spotting this hidden step! - [My full Movie-like Founder Story](https://jekuer.com/blog/my-full-movie-like-founder-story): In 2014, I founded my startup Placedise. It failed as a company, but came with a crazy adventure. This is the more or less complete story. - [PaaS vs. IaaS vs. running your own Server Network](https://jekuer.com/blog/paas-vs-iaas-vs-running-your-own-server-network-a-management-perspective): Cloud offerings can be expensive, but not everybody can efficiently manage his own server. It depends. This articles uncovers the right approach. - [Predictive Analytics - more success with statistics](https://jekuer.com/blog/predictive-analytics-more-success-with-statistics): Learn how predictive analytics uses big data and statistics to forecast future events, improve decision-making, and drive success. - [Software Refactoring explained](https://jekuer.com/blog/software-refactoring-explained): Software needs ongoing refactoring. This costs money and sometimes is hard to accept. Learn why it is still necessary. - [Stop the Product Manager Title Bullshit](https://jekuer.com/blog/stop-the-product-manager-title-bullshit): Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT. - [The 4 major Learnings from my B2B Marketing Research Startup](https://jekuer.com/blog/the-4-major-learnings-from-my-b2b-marketing-research-startup): In 2014, we tested the first version of our market research software Placedise. We've learned a lot, but here are the most obvious, still irritating things. - [The Illusion of Free Will or Why Marketing works](https://jekuer.com/blog/the-illusion-of-free-will-or-why-marketing-works): Free will is an illusion and that is why marketing and advertising work. Who understands and accepts it benefits from this information! The science behind. - [The new old Holy Grail of Marketing Targeting](https://jekuer.com/blog/the-new-old-holy-grail-of-marketing-targeting): With new regulations, like the GDPR or CCPA, targeting and tracking users became extremely difficult. Let's remember some marketing basics to do better. - [The Real Big Difference Between B2C and B2B Product Management](https://jekuer.com/blog/the-real-big-difference-between-b2c-and-b2b-product-management): Understand the key difference between B2C and B2B product management: while B2C focuses on people, B2B must consider both people and process. - [What waiting in line can tell us about user behavior](https://jekuer.com/blog/what-waiting-in-line-can-tell-us-about-user-behavior): Observing the physical world and the people within, can teach us a lot about user behavior and experience. How to use this in digital product design. - [Why a modern CMO needs to be a Social Tech Guy](https://jekuer.com/blog/why-a-modern-cmo-needs-to-be-a-social-tech-guy): The CMO is said to be the guy managing advertising. This stereotype becomes a huge burden for those trying to deliver, what's behind the job description. - [Why going lean is dangerous! Be smart instead.](https://jekuer.com/blog/why-going-lean-is-dangerous): Nowadays, people talk a lot about doing business right. One of the catchy buzzwords there is “lean” or “lean startup”. Why to be careful here... - [Why Learning Code Can Make You A Better Product Manager](https://jekuer.com/blog/why-learning-code-can-make-you-a-better-product-manager): Product Management requires a diverse set of skills. Still, many lack coding skills. This is essential to close the gap between management and IT. - [Why you should always aim for high-fidelity mockups](https://jekuer.com/blog/why-you-should-always-aim-for-high-fidelity-mockups): You might use wireframes for initial product concepts and ideas. Learn why and when you need to switch to high-fidelity mockups instead!